Four Essential Skills Every Marcom Pro Should Have
A Quick & Easy Read...
Marcom is a daily evolving role that has encompassed the digital age. The traits of a great marcom expert have shifted significantly, and not everyone in the field has kept up. Organizations need a strong mix of soft and hard skills to both to execute in their domain and manage resources effectively to do the same.
They also need team members who are life-long learners, people willing to learn, grow, and change with the times. These four core competencies ensure a path to greater success for any organization.
1. Broad Communication Capabilities
A solid marcom pro develops effective communications strategies focusing on benefits rather than features, moving beyond the technical capabilities and sharing how your product or service will practically improve customers’ lives.
2. Creative Thinking
There is a staggering selection of digital media for audiences to experience at any given moment. Breaking through the noise to acquire attention for your brand requires a deeper understanding of your target audience and products/services for building a specific marcom strategy.
3. An Analytical Mind
Managing analytics and translating them into insights is key to evaluating campaign effectiveness. Better decision-making based on these outcomes enhances marketing strategy adjustment, from the type of platform used, to what messages draw the most conversion.
4. Storytelling
This is a fundamental human journey that promotes stronger connections through communication between the organization and its customers, conveying knowledge and meaning to connect with your audience on an emotional level, differentiating your brand.
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