Allegra Tasaki, MBA

Senior Marketing and Communications Director

Pediatric Nursing Certification Board

July 2024 - Present

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My work is dedicated to a solution-oriented approach to creating interest in PNCB's unique value proposition to individuals and within healthcare institutions and related organizations. Driving growth and enhancing brand awareness for the PNCB and the IPN (Institute of Pediatric Nursing) are also key responsibilities.

Major Projects:

• Developing and implementing comprehensive marketing & communications strategies for the PNCB and IPN, ensuring alignment with organizational goals.

• Crafting compelling content (written, technical, and creative) to showcase the unique value proposition of PNCB certifications for nurses and healthcare institutions.

• Delivering high-quality publications and communications that effectively support strategic objectives.

• Providing cross-functional marketing and communications support to internal teams, fostering collaboration.

• Upholding the PNCB Staff Core Values – Integrity, Teamwork, Responsive Communication, Supportiveness, and Excellence – in every aspect of my work.

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Communications Director

National Association of Bond Lawyers, Washington, DC

May 2022 - December 2023

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Served as a digital transformation catalyst, leading the charge in refining and amplifying outreach strategies for this niche 2,500-professional membership, $3 million association, driving audience engagement and revenue growth. Crafted a data-driven, annual integrated marketing and communications plan to optimize member acquisition, retention, and conference attendance by KPI tracking aligned with association sales cycles for membership and three flagship conferences. Built first-ever omnichannel environment and spearheaded data-driven content marketing. Stabilized membership retention, increased recruitment (5% Y-O-Y), and conference attendance via content and video marketing and data analytics.

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Marketing Director

EDmarket (The Education Market Association) Silver Spring, MD

April 2016 - March 2022

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Working in a highly collaborative and energized environment I am responsible for developing and tracking metrics, measurement, and analytics through multiple channels and adapting strategies to increase effectiveness and achieve revenue goals. I enjoy serving as a creative, hands-on team member serving the marketing and promotion needs for EDmarket’s brand and image by managing and directing the marketing strategies and for programs, events, and membership outreach efforts as well as identifying and nurturing target audiences.

 

Event Producer

Silver Spring/Takoma Park Restaurant Week Silver Spring, MD

July-September Annually for 2 years 
 

For two years running, I volunteered to encourage restaurants to participate as business community members in this premiere event during Silver Docs film week and the Silver Spring Jazz Festival.  Restaurants offer special pricing and menus during this time, giving local residents the opportunity to try venues new to them and restaurants an opportunity to serve new customers.

 

Marketing & Client Coordinator

Roberts Real Estate Team, LLC, Burtonsville, MD

December 2014 - April 2016

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This was a fun, customer-facing position working directly with the Broker/Owner in a small business atmosphere providing services in marketing, digital communications, and client care and contract processing.  To perform well in this position, I honed my skills in marketing and online communications: direct mail, social media outlets, web editors, and HTML.  Content development, curation, and management for a multi-channel environment, including in-house video production, blogging, and print collateral creation, were all a part of my daily routine. Other responsibilities included database management, client follow-up, and coordinating direct marketing efforts.

 

Director of Marketing Communications

​National Contract Management Association, Vienna, VA

March 2001-December 2002

 

Led the marketing and communications team for all association programs and services for this 22,000 member, $5.5 million association.

 

Marketing Manager

eGrail, Bethesda, MD

January 2000-March 2001

 

Recruited to this $10 million, start-up software and web development company with second-round funding, to initiate and execute marketing and media communications efforts; the company was successfully sold to FileNet, in Austin, Texas.

 

Marketing Communications Manager

StarPower, LLC., Lanham, MD

April 1999-December 1999

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Led a team of three for industry-leading High-Speed Internet, all-Digital TV and Phone services for residential, small/medium and Enterprise business customers. StarPower’s affordably priced advanced digital services were delivered through a proprietary, state-of-the-art fiber-rich network and supported by 100% U.S.-based customer service. Managed internal and external relationships directing a multi-channel approach to marketing, including direct mail, trade shows, and advertising campaigns. The company was bought by RCN.

 

Executive Director

Society for Nutrition Education, Bethesda, MD

October 1997-February 1999

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Served as contracted Executive Director for a $1 million organization for nutrition professionals. The organization was in debt for $87,000, which was resolved within the first 9 months of the contract. Developed market recognition and awareness programs. Directed all program management, including membership marketing (recruitment and retention), annual meetings and educational offerings, assuring that board objectives were attained and member needs anticipated.

 

Associate Program Director

American Association for Geriatric Psychiatry, Bethesda, MD

September 1994-August 1997

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Served as second-in-command, providing management assistance in all areas of a $5 million, six staff association, including marketing, public relations, corporate sponsorship, membership, education, events/annual meetings, and finance. Moved office from home-based management team, to corporate space; initiated association's corporate marketing program, targeting pharmaceutical companies.

 

Marketing and Communications Associate

National Parks and Conservation Association, Washington, DC

September 1992-September 1994 

 

Worked with the deputy director of marketing to develop cause-related campaigns and publicize annual fundraising events. Generated and organized corporate and advertising contacts. Began employment as volunteer and was subsequently promoted to full-time associate.

 

Marketing Manager

Value Clipper Magazine, Lanham, MD

August 1990-September 1992

 

Managed production of four-color, thirteen-region, $6 million advertising publication. Created and wrote advertising proposals/contracts, and presentations to local representatives of major companies. Developed database system to manage accounts receivable/payable, contact records, and acquisition campaigns. Created and presented successful advertising proposals to Burger King, Jiffy Lube, and Speedy Mufflers management.

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Education

Bachelor of Science (BS), Communication, Journalism, and Related Programs

Minor: French

University of Maryland, College Park

 

MBA, specializations: Non-Profit/Public/Organizational Management & Marketing

University of Maryland, UMGC, College Park


Personal Accomplishments

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• Finisher 20+ triathlons; placing 2nd in age group 2013 & 2015; 1st for 2 in 2016

• RMSC Volunteer: Timer, Runner, Lane Management

• MCSL Volunteer: Head Timer, Clerk of Course, Runner

• Annual Volunteer: A Wider Circle